Behaviour-informed Design for Development Lab (BiD4D)

Behavior-informed design for Development lab (BiD4D) intends to reduce the negative influences of human behavior on society, culture, nature, and technology without treating humans as rational beings but with emotions, biases, and creativity. We humbly pitch ourselves as behavioral designers and not behavioral scientists or behavioral economists as we situate the behaviors in the social, cultural, and technological context and create tangible interventions to promote positive behaviors. BiD4D is a research-driven lab that believes in using scientific theories to immerse in current situations to identify the basis for current problematic behavior in a structured manner and then simulating the future using technological tools and methods to predict the success of proposed target behaviors as the new behaviors are emergent in nature. Thus, we research the current design practice from the behavioral perspective as well as the prospective inclusion of behavioral design in varied domains like healthcare, climate change, etc. We intend to develop and validate theories, frameworks, tools, and methods along with interventions to analyze, synthesize, simulate, and evaluate behaviors. Currently we are working with organizations like All India Institute of Medical Sciences (AIIMS), National Disaster Management Authority (NDMA), National Institute of Urban Affairs(NIUA), and Sports Authority of India (SAI) to bring in Behavioural Design into Policy, Healthcare, Climate action and Sports training.